Licensing agreement liability insurance 101
Worth an estimated $315 billion, the global licensing industry is rapidly expanding as brand owners increasingly monetize their intellectual property assets to third parties.
Ahsha Osborne-Sutton from CFC's Media & Entertainment team discusses the global licensing industry plus, how sponsorships and endorsement deals are now a key component of brand’s marketing strategy and present significant contractual liability exposures for your clients.
In this webinar you will learn about:
- What is a licensing agreement and who enters into them?
- Why licensing agreement liability is right for your clients
- CFC’s licensing agreement policy highlights and minimum premiums